The
Company
is already
in the Exports
Market in
a big way
by directly
and indirectly
exporting
its products
like Quality
Paper of
different
varieties,
Deoiled
cake and
is enjoying
the Status
of EXPORT
HOUSE since
long.
During
the year
ended
on 31st
March
2007,
the Company
achieved
Exports
of Rs.1014.59
Million
out of
total
turnover
of Rs.
5239.34
Million
representing
in percentage
terms
Exports
of about
20% of
total
turnover.
However,
the journey
does not
stop here
and we
have kept
ambitious
targets
of unquestionable
supremacy
in the
Global
Market
to improve
the share
of Exports
Sales
by improving
on both
Quality
and volume,
incessantly.
It is
heartening
to note
that we
are installing
imported
‘Speciality
Board
Unit’
adjacent
to our
factory
in Vadoda
and same
is expected
to produce
225 MT
of SBS
(Solid
Bleach
Sulphate)
Board
on daily
basis.
The Paper
produced
at this
Plant
will be
superior
version
of SBS
Board
and will
largely
cater
to Overseas
Market
besides
premium
domestic
Markets.
This Plant
will alone
add more
than Rs.100
Crores
to the
Export
turnover
of the
Company
after
its commissioning
which
is expected
during
the year
2007-08.
We
have adopted
following
Strategies
for improving
the share
of our Global
Market:
Enlarge
and
improve
the
share
of different
paper
products
by directly
exporting
the
products
to various
countries.
Constantly
enriching
the
Quality
of our
various
Paper
products
to command
premium
in the
Global
Market.
Establish
direct
contact
with
the
Large
established
Buyers
and
eliminate
middle
man
to establish
long
term
relationship
and
improve
upon
the
margins.
Establish
own
Logistics
Centre
and
Clearing
&
forwarding
activity
to serve
better
to the
Overseas
buyers
and
earn
equitable
margin
for
our
Company.
Establish
the
MURLI
Brand
in the
overseas
Market
by regular
campaigns
especially
after
the
commissioning
of ‘Speciality
Board
unit’.
Increase
the
share
of Direct
Exports
of Deoiled
Cakes/Meal
by nominating
ship
loads
of Cargo.
Participate
in the
Fairs
and
Exhibitions.
Establish
own
‘International
Trading
Division’
to clinch
the
large
deals
in the
overseas
Market
for
various
similar
products
of the
Company
and
other
products
purely
for
the
purpose
of Trading
and
‘Add
Value’.
All
these strategies
will gradually
enhance
the share
of our Sales
in the Global
Market keeping
with the
trend of
business
which is
witnessing
dismantling
of national
boundaries
in the ever
increasing
free regime
of Global
Trade and
industry.
