Dismantling of Global barriers and emergence of free competitive marketing has necessitated to tap the Overseas Market, and firmly establish one’s Global Footprints.

MURLI has humbly achieved Exports turnover of more than Rs.159 Crores (Equi. to USD 40 Mln.) during just concluded FY year ended on March 2008 out of total turnover of Rs.648 Crores including the Indirect Exports in the field of Soybean Meal and various types of Papers.

Now, the Company has made it a policy to enhance the Direct Exports by establishing MURLI Brand in the niche and other potential markets, and ‘Add Value’ to the products and improve its bottom line.

Work on commissioning of 250 TPD of the best quality of “SBS Board” paper in the early part of 2008-09 year is going on at the full swing in order to cater to the larger International markets including developed markets, and establish the true Global footprint of the Company.

The Company is already engaged into the Exports following Paper Products mainly to the neighbouring countries like South Asia, Gulf and some African countries etc.

• Super White Maplitho Writing and Printing Paper ranging from 54 to 90 GSM with brightness of upto 85%.
• Duplex Board HWC (Grey back) from 230 to 400 GSM
• Newsprint from 54 brightness to 62%.

Besides, it is also engaged in exporting Hi-Protein Soybean Meal meeting the International Standards for catering to the needs of Poultry and animal feed to the South East Asian countries, Korea and China etc.

Considering the growing importance of Exports Trade, the Company has set following strategy for achieving higher and higher Direct Exports turnover during the ensuing years:

1. Improve the Quality of all its products like Writing & Printing Paper, Duplex Paper including Soybean Meal,

2. Meeting the best International standards in each of its product line,

3. Creating separate International wing for achieving the exports targets,

4. Participation in specialized Overseas Exhibitions and Shows to showcase the product of the Company,

5. Increase the market share of direct exports in each of product line of the Company,

6. Spearhead the Ad campaign by aggressively marketing of its products in the niche markets for promotion of Paper exports including SBS Board Paper,

7. Appoint the Direct Sales Agent in different geographical market, and

8. Create wide range of value added products like notebook, diaries, copies etc to build the Brand "MURLI"

This will aggressively develop the overseas market of the Company for its various product and ‘Add Value’ to its product and there by greatly improve the bottom line.